Vanessa Palladino

Design Strategist

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Vanessa Palladino

Design Strategist

Vanessa Palladino

Design Strategist

Fintech

With user-centered approach, the goals was to create an intuitive interface for effortless financial management while incorporating gamification.

Pink Flower
Pink Flower

Timeline

Timeline

2023 – 11 weeks

2023 – 11 weeks

Link

Link

50-101

50-101

Challenge

The app had a cluttered interface, making it difficult for users to navigate and find essential features. Users were facing issues with the onboarding process, which was affecting new user adoption rates. The app lacked personalization and customization options, making it less engaging and user-friendly.

Results

The redesigned app features a clean, clutter-free interface, making it easier for users to navigate and access essential features.The improved onboarding process resulted in a 35% increase in new user adoption rates.The addition of personalization and customization options enhanced user engagement, leading to a 25% increase in user retention rates.

  1. Reviewing the website's Information Architecture

1.

Reviewing the site's IA

Before: The website’s IA was dictated by its products rather than the user, therefore the user journey was not direct and clear.

After: I revisited the structure, with the three different types of users in mind, for each type of user to easily find the solution to their problem and any helpful related resources.​

Before: The website’s IA was dictated by its products rather than the user, therefore the user journey was not direct and clear.


After: I revisited the structure, with the three different types of users in mind, for each type of user to easily find the solution to their problem and any helpful related resources.​

  1. Curating the UX Writing & Design

2.

Curating the UX Writing & Design

I focused on refining the UX writing to enhance clarity and engagement. I optimized content flow, restructured headings, and crafted concise, user-friendly language to improve the overall user experience, ensuring information was easily accessible and aligned with the brand’s voice.

The Homepage

The website’s homepage and menu writing was rethought, with “Request a Demo” and “Contact Us” as the main CTAs.

The Homepage

The website’s homepage and menu writing was rethought, with “Request a Demo” and “Contact Us” as the main CTAs.

The French Version

The website is localized in French to effectively engage French-speaking users, ensuring a more personalized and accessible experience.

The Newsletter

A concise, impactful sentence communicates the value and key details of subscribing to the newsletter.

The Demo Form

The demo form is continuously updated with new products, ensuring users are quickly directed to the appropriate product department.

The Product Page

The flagship product highlights its most impactful features using the rule of three.

The Resources

The page is organized by content type and user type, making it easy for specific users to find relevant content. Titles include key terms that immediately convey the product’s benefit for the user.

Optimize for SEO

Learn how Framer can optimize your site for search engines.

CMS Examples

Get inspired by blogs, job openings, events and more.

The Testimonials

Client Testimonials with short, impactful quotes followed by links to case studies or related resources, where available, to strengthen product credibility.

The French Version

The website is localized in French to effectively engage French-speaking users, ensuring a more personalized and accessible experience.

The Demo Form

The demo form is continuously updated with new products, ensuring users are quickly directed to the appropriate product department.

The Product Page

The flagship product highlights its most impactful features using the rule of three.

The Resources

The page is organized by content type and user type, making it easy for specific users to find relevant content. Titles include key terms that immediately convey the product’s benefit for the user.

The Testimonials

Client Testimonials with short, impactful quotes followed by links to case studies or related resources, where available, to strengthen product credibility.

Optimize for SEO

Learn how Framer can optimize your site for search engines.

CMS Examples

Get inspired by blogs, job openings, events and more.

The Newsletter

A concise, impactful sentence communicates the value and key details of subscribing to the newsletter.