With user-centered approach, the goal was to create an intuitive interface for effortless product search.
Timeline
Timeline
2023 - 11 weeks
2023 - 11 weeks
Link
Link
http://www.evina.com/
http://www.evina.com/
Challenge
In the face of ever-evolving cyber threats and a competitive tech market, Evina needed to develop its website to showcase its new products to a diverse and international group of users and demonstrate the game-changing impact of its products.
The website had an unintuitive user navigation. This meant that different user groups could not easily find the product that met their specific needs.
Results
A revamped information architecture that incorporated the new products, targeted UX writing for each user group, and improved SEO resulted in a clearer user journey that drove traffic to the site and increased user retention.
Reviewing the website's Information Architecture
1.
Reviewing the site's IA
Before: The website’s IA was dictated by its products rather than the user, therefore the user journey was not direct and clear.
After: I revisited the structure, with the three different types of users in mind, for each type of user to easily find the solution to their problem and any helpful related resources.
Before: The website’s IA was dictated by its products rather than the user, therefore the user journey was not direct and clear.
After: I revisited the structure, with the three different types of users in mind, for each type of user to easily find the solution to their problem and any helpful related resources.
Curating the UX Writing & Design
2.
Curating the UX Writing & Design
I focused on refining the UX writing to enhance clarity and engagement. I optimized content flow, restructured headings, and crafted concise, user-friendly language to improve the overall user experience, ensuring information was easily accessible and aligned with the brand’s voice.
TheHomepage
The website’s homepage and menu writing was rethought, with “Request a Demo” and “Contact Us” as the main CTAs.
TheHomepage
The website’s homepage and menu writing was rethought, with “Request a Demo” and “Contact Us” as the main CTAs.
TheFrench Version
The website is localized in French to effectively engage French-speaking users, ensuring a more personalized and accessible experience.
TheNewsletter
A concise, impactful sentence communicates the value and key details of subscribing to the newsletter.
TheDemo Form
The demo form is continuously updated with new products, ensuring users are quickly directed to the appropriate product department.
TheProduct Page
The flagship product highlights its most impactful features using the rule of three.
The Resources
The page is organized by content type and user type, making it easy for specific users to find relevant content. Titles include key terms that immediately convey the product’s benefit for the user.
Optimize for SEO
Learn how Framer can optimize your site for search engines.
CMS Examples
Get inspired by blogs, job openings, events and more.
The Testimonials
Client Testimonials with short, impactful quotes followed by links to case studies or related resources, where available, to strengthen product credibility.
TheFrench Version
The website is localized in French to effectively engage French-speaking users, ensuring a more personalized and accessible experience.
TheDemo Form
The demo form is continuously updated with new products, ensuring users are quickly directed to the appropriate product department.
TheProduct Page
The flagship product highlights its most impactful features using the rule of three.
TheResources
The page is organized by content type and user type, making it easy for specific users to find relevant content. Titles include key terms that immediately convey the product’s benefit for the user.
TheTestimonials
Client Testimonials with short, impactful quotes followed by links to case studies or related resources, where available, to strengthen product credibility.
Optimize for SEO
Learn how Framer can optimize your site for search engines.
CMS Examples
Get inspired by blogs, job openings, events and more.
TheNewsletter
A concise, impactful sentence communicates the value and key details of subscribing to the newsletter.
