Vanessa Palladino

Design Strategist

About Me

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Vanessa Palladino

Design Strategist

Vanessa Palladino

Design Strategist

Cybersecurity Solutions Website

With user-centered approach, the goal was to create an intuitive interface for effortless product search.

Industry

Cybersecurity

My Role

UX Design Optimization

Timeline

2023 - 11 weeks

Links

http://www.evina.com/

Challenge

In the face of ever-evolving cyber threats and a competitive tech market, Evina needed to develop its website to showcase its new products to a diverse and international group of users and demonstrate the game-changing impact of its products.

The website had an unintuitive user navigation. This meant that different user groups could not easily find the product that met their specific needs.

Results

A revamped information architecture that incorporated the new products, targeted UX writing for each user group, and improved SEO resulted in a clearer user journey that drove traffic to the site and increased user retention.

Challenge

The website had an unintuitive user navigation. This meant that different user groups could not easily find the product that met their specific needs.

Results

Reviewing the website's Information Architecture

1.
Reviewing the site's IA

Reviewing the website's Information Architecture

Reviewing the website's Information Architecture

Before: The website’s IA was dictated by its products rather than the user, therefore the user journey was not direct and clear.

After: I revisited the structure, with the three different types of users in mind, for each type of user to easily find the solution to their problem and any helpful related resources.

Curating the UX Writing & Design

2.
Curating the UX Writing & Design

I focused on refining the UX writing to enhance clarity and engagement. I optimized content flow, restructured headings, and crafted concise, user-friendly language to improve the overall user experience, ensuring information was easily accessible and aligned with the brand’s voice.

The Homepage

The website’s homepage and menu writing was rethought, with “Request a Demo” and “Contact Us” as the main CTAs.

The Newsletter

A concise, impactful sentence communicates the value and key details of subscribing to the newsletter.

The French Version

The website is localized in French to effectively engage French-speaking users, ensuring a more personalized and accessible experience.

The Demo Form

The demo form is continuously updated with new products, ensuring users are quickly directed to the appropriate product department.

The Product Page

The flagship product highlights its most impactful features using the rule of three.

The Resources

The page is organized by content type and user type, making it easy for specific users to find relevant content. Titles include key terms that immediately convey the product’s benefit for the user.

The Testimonials

Client Testimonials with short, impactful quotes followed by links to case studies or related resources, where available, to strengthen product credibility.

The Homepage

The website’s homepage and menu writing was rethought, with “Request a Demo” and “Contact Us” as the main CTAs.

The Newsletter

A concise, impactful sentence communicates the value and key details of subscribing to the newsletter.

The French Version

The website is localized in French to effectively engage French-speaking users, ensuring a more personalized and accessible experience.

The Demo Form

The demo form is continuously updated with new products, ensuring users are quickly directed to the appropriate product department.

The Product Page

The flagship product highlights its most impactful features using the rule of three.

The Resources

The page is organized by content type and user type, making it easy for specific users to find relevant content. Titles include key terms that immediately convey the product’s benefit for the user.

The Testimonials

Client Testimonials with short, impactful quotes followed by links to case studies or related resources, where available, to strengthen product credibility.

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